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Data Analytics

Salesforce Data Optimization

Salesforce Data Analytics and Optimization Post-Covid

Data Analytics and Optimization Once data is properly integrated, marketers can begin to access it in a consumable format and extract new insights to inform decision-making. However, when asked to assess their data analysis and optimization capabilities, 54% of marketers indicated room for improvement. So what are the roadblocks in analyzing and optimizing marketing data? Key challenges are marketers’ inability to share and collaborate on… Read More »Salesforce Data Analytics and Optimization Post-Covid

Cross-marketing Platforms CRM

Marketing Analytics Post-COVID

The top challenges to growth are now centered around data and measurement, so we must understand the state of data and analytics infrastructures within marketing organizations. When asked to assess the state of their marketing organization’s data and analytics infrastructure, marketers have rated them as average or poor. This suggests room for improvement in collecting, harmonizing, organizing, analyzing, and acting on data. To understand why… Read More »Marketing Analytics Post-COVID