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CRM Data Integration

Cross-marketing Platforms CRM

Marketing Analytics Post-COVID

The top challenges to growth are now centered around data and measurement, so we must understand the state of data and analytics infrastructures within marketing organizations. When asked to assess the state of their marketing organization’s data and analytics infrastructure, marketers have rated them as average or poor. This suggests room for improvement in collecting, harmonizing, organizing, analyzing, and acting on data. To understand why… Read More »Marketing Analytics Post-COVID

Marketing Data Integration

Unify Marketing Data with Salesforce

  • CRM

Boost Marketing Intelligence with In-depth Analysis after Data Integration Customers have shifted their expectations and behaviors in response to our increasingly digital world. Businesses must accelerate data integration to keep up. Data integration is a challenge for all organizations. There is so much marketing data constantly being generated, and integration requires ongoing updates and thoughtful innovation. With the right marketing intelligence platform like Salesforce, modern… Read More »Unify Marketing Data with Salesforce