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Marketing

Data Transformation with Salesforce

Marketing Success in 2023 Through Data Transformation in Salesforce

Let’s focus on what it takes to achieve marketing success, the trends in marketers’ goals for 2023, and their self-assessment in achieving an objective, data-driven culture. The key factors for marketing success with data and Salesforce Accurate and accessible data are crucial! Over half of marketers believe that data veracity and data accessibility are the most important factors in driving marketing success, and half of… Read More »Marketing Success in 2023 Through Data Transformation in Salesforce

Cross-marketing Platforms CRM

Marketing Analytics Post-COVID

The top challenges to growth are now centered around data and measurement, so we must understand the state of data and analytics infrastructures within marketing organizations. When asked to assess the state of their marketing organization’s data and analytics infrastructure, marketers have rated them as average or poor. This suggests room for improvement in collecting, harmonizing, organizing, analyzing, and acting on data. To understand why… Read More »Marketing Analytics Post-COVID

Marketing Growth Post-Covid

Deeper Dive into Marketing and Growth Post-COVID

Marketers today are accountable for business outcomes. Around the world, almost all marketing-focused CEOs and business owners make marketing-led growth a priority. High performers and agency marketers were twice as likely to make a significant step toward marketing-led growth as a key priority. Growth marketing is about constantly driving new reach. Reaching new customers, driving better return on our ad dollars, increasing the lifetime value… Read More »Deeper Dive into Marketing and Growth Post-COVID

Marketing after COVID

How Medium and Large Corps are Marketing in The Post-COVID World

Data and Analytics Trends to Drive Future Growth Data in this report is from a double-blind survey of third-party of over 1,050 decision-making marketers around the world. Let’s see how marketers are pursuing growth and improving marketing ROI. We’ll review: As customers shift their expectations and behaviors in response to a “digital first” world, businesses have had to accelerate their digital transformations to keep up.… Read More »How Medium and Large Corps are Marketing in The Post-COVID World