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Salesforce Data

Data Transformation with Salesforce

Marketing Success in 2023 Through Data Transformation in Salesforce

Let’s focus on what it takes to achieve marketing success, the trends in marketers’ goals for 2023, and their self-assessment in achieving an objective, data-driven culture. The key factors for marketing success with data and Salesforce Accurate and accessible data are crucial! Over half of marketers believe that data veracity and data accessibility are the most important factors in driving marketing success, and half of… Read More »Marketing Success in 2023 Through Data Transformation in Salesforce

Salesforce Data Optimization

Salesforce Data Analytics and Optimization Post-Covid

Data Analytics and Optimization Once data is properly integrated, marketers can begin to access it in a consumable format and extract new insights to inform decision-making. However, when asked to assess their data analysis and optimization capabilities, 54% of marketers indicated room for improvement. So what are the roadblocks in analyzing and optimizing marketing data? Key challenges are marketers’ inability to share and collaborate on… Read More »Salesforce Data Analytics and Optimization Post-Covid